Fissler Opens Outlet Store in Wertheim Village
Wertheim, 30 July 2026 – With the opening of the outlet store in Germany, Fissler is adding another strategic building block to its sales network and strengthening the brand’s presence in brick-and-mortar retail.
The new location in Wertheim Village, one of Europe’s leading premium shopping destinations, enables Fissler to reach new national and international target groups and further expand the brand’s visibility. At the same time, the outlet creates direct access to consumers and complements the company’s existing omnichannel strategy.
“With our first outlet store in Germany, we are taking an important strategic step in the further development of our sales model,” says Frank Böttcher, CEO of Fissler. “Wertheim Village offers us a high-quality environment with international appeal and opens up new opportunities to inspire customers directly for the Fissler brand.”
The outlet complements the existing mix of specialist retail, own stores, shop-in-shop concepts, and e-commerce. In doing so, Fissler consistently pursues the goal of making the brand tangible across all relevant sales channels and further expanding customer proximity.
With over 180 years of experience, Fissler stands for premium cookware, innovation, and the highest quality standards. The opening of the first outlet store in Germany is part of Fissler’s long-term strategy to further strengthen the brand internationally, expand customer proximity, and specifically increase its presence across all relevant sales channels. By consistently expanding its omnichannel business, the company is creating the basis for sustainable growth, greater brand reach, and an even stronger positioning in the global premium segment.
Image rights: © Danielle Schwipp
